2019- Present
Art Director in Mighty Jaxx International Pte Ltd
Here I am in-charge of directing various concept works, events, experiences and marketing to be made and brought into market.
I have had my hand at designing original IPs such as Nyammy Treats (a blind box concept art art) to making designs for well known IPs such as Boderlands to Netflix's Stranger Things.
In my team I assist in forms of art directing, team, marketing, licensing and project management as well as experience thinking for events.
In my team I assist in forms of art directing, team, marketing, licensing and project management as well as experience thinking for events.
Nyan- Sum
A dim sum inspired blind box art toy, inspired by my love of dim sum and my greedy cat of 12 years old "JJ" who used to steal food from my plate as a kitten. The concept goes as "the cats became the last thing they ate". These are just the first wave from a long series that is still growing.
Nyan- Kashi
Following on with the concept as "the cats became the last thing they ate". These are the second in the series inspired by Japanese sweets known as "Okashi".
Nyan - A - Petit
Nyan-a-Petit, the third in this series of Nyammy Treats. In this I had a key role in the approval of designs from the artists under myself, with using the concepts I have created keeping it within the world and lore of Nyammy treats.
Nyan Licious
Moving off to the fourth wave of the Nyammy Treats series, we took a spin on some sweet treats from good ol' USA. Where by I was also overseeing the final designs made for this series by the team of artists.
Sanrio Kandyland
Kandyland is dreaming of all things sweet, wrapped up neatly in a dreamland of candy each character envisions and dreams of.
I've had to opportunity to direct the marketing and social assets for this series as well as, production checks
https://www.instagram.com/p/DCskWJppxgx/?hl=en
https://www.instagram.com/p/DCskWJppxgx/?hl=en
SPONGEBOB 25th ANNIVERSAY: Band Geeks
I'd had the opportunity to direct the packaging and socials for our latest blind box series of Spongebob with the inspiration taken from the animated series called "Band Geeks, Bubble Bowl"
Demopets & Vecna
Stranger Things the hit Netflix series is something I also had a chance to work on by designing and visualizing both a Single Release art toy as well as a blind box set featuring Vecna, the monsters of stranger things as well as a plushie based on the Mindflayer from the demopets series.
Tiny Tina's Wonderlands
A borderlands franchise spin-off based on "Bunkers and Badasses" Whereby I had the chance to design and produce a toy for the release of the game.
Sesame Street
Worked on the Sesame Street's IP to create art toy blind boxes
DHL: Joy Around The World
DHL was a project done during a collaboration done with Mighty Jaxx and DHL
Folks Kitchen Wear
This project was a meaningful one, where we worked together with a local designer, Mr Kevin Chiam who has created a kitchen set for the visually handicap. I had the honor of helping to design an illustration for it with the concept surrounding.
PROJECTS
Here are some other projects that I have had my hand in, for example of assisting to create a concept work for a toy, in celebration with Artists (As the 3D modeler is in need of visualizing it in a 3D space)/ Creating other characters for IPs and Brands.
